Informasi Detil Paper |
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| Judul: | The Nature of the Relationship Between Farmers and Buyers in Waiheru Village, Ambon City |
| Penulis: | M.T.F. Tuhumury || email: jbdpunpatti@yahoo.com |
| Jurnal: | Budidaya Pertanian Vol. 9 no. 1 - hal. 1-6 Tahun 2013 [ Pertanian ] |
| Keywords: | Farmer-buyer relationship, trust, commitment |
| Abstract: | The challenge facing the vegetable industry is the inconsistency and unreliability of supply by the small holders in meeting the market demand and the stringent competition the industry faces from imported produce. There appears to be four factors contributing to inconsistency in quality and unreliability of supply: 1) Small size farming; 2) traditional methods of production; 3) limited or lack of finance; and 4) the poor infrastructure. However are these factors the only causes of inconsistency and unreliability of supply or does relationship between the farmer and the buyer also contribute to the problem? Thus the objective of this research is to investigate: 1) The nature of the existing relationship between the farmers and buyers; 2) The aspects of relationship need to change in order to improve the ability and the willingness of the growers to meet the needs of the buyers. Method used in this research was qualitative method with samples taken randomly as much as 30 farmer respondents and 5 buyers from the population. Data collected in the study were primary and secondary data. The data collected from the interview and observation was analyzed using content analysis. The results showed that 96.67% of the farmers who had transactional relationship with the buyers did not meet the buyers' requirement for consistency and reliability. This was because trust and commitment was not present. Alternatively, 3.33% of the farmers who had cooperative relationship with the buyers were able to meet the buyers' requirement consistently and reliably. They were more trusting and committed in their relationship. The farmers and buyers suggested on how to improve their relationship. Farmers in transactional and cooperative relationship wanted fair and honesty, open communication, on time payment and specific investment to be present in the relationship to grow trust so to build the relationship. |
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