Quick Links: Home | Advanced Search | Search All Papers | Paparisa | Unpatti Web Portal
Informasi Detil Paper |
|
Judul: | Analisis Kualitas Pelayanan Terhadap Loyalitas Nasabah Pada Bank Mandiri Cabang Pattimura Ambon |
Penulis: | Ferry Wattimury || email: ferry_wattimury@yahoo.com |
Jurnal: | Benchmark Vol. 1 no. 1 - hal. 73-86 Tahun 2012 [ Ekonomi dan Bisnis ] |
Keywords: | Kualitas Layanan, Loyalitas Nasabah, Bank |
Abstract: | This study aimed to examine the effect of the variable quality of service (tangible, reliability, responsiveness, assurance, and empathy) for customer loyalty in the bank Mandiri Branch Pattimura Ambon. Using a sample of 100 people, this study was able to prove that the variable quality of service (tangible, reliability, responsiveness, assurance) has a positive significant effect on increasing customer loyalty, empathy whereas no effect on increasing customer loyalty. Thus, to realize a banking service quality and customer satisfaction oriented, then the bank must be able to identify who the customers so that they will be able to understand the level of perceptions and expectations regarding the quality of services provided by the bank over the years. |
File PDF: | Download fulltext PDF |
<<< Previous Record | Next Record >>> |
AMANISAL (Perikanan & IK)
| Info
BUDIDAYA PERTANIAN (Pertanian)
| Info
CITA EKONOMIKA (Ekonomi)
| Info
EKOSAINS (Ekologi dan Sains)
| Info
Indonesian Journal of Chemical Research (MIPA)
| Info
JENDELA PENGETAHUAN (KIP)
| Info
MOLUCCA MEDICA (Kedokteran)
| Info
Pedagogika dan Dinamika Pendidikan (KIP)
| Info
TRITON (Perikanan & IK)
| Info
Prosiding Archipelago Engineering 2018
| Info
Prosiding Archipelago Engineering 2019
| Info
Akses dari IP Address 35.170.81.33
The academic paper repository is maintained by 132125676 for Universitas Pattimura :: All rights reserved Unpatti © 2012 - 2024