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Judul:	Efisisensi Pemasaran Jagung Manis di Desa WKO, Kecamatan Tobelo Tengah, Kabupaten Halmahera Utara
Penulis:	Agrilan \|\| email: agrilanredaksi@gmail.com
Jurnal:	Agrilan Vol. 2 no. 2 - hal. 85-93 Tahun 2013 [ Pertanian ]
Keywords:	efficiency, marketing
Abstract:	Corn is an agricultural commodity which potential enough to develop due to several factors that are as the source of carbohydrate after rice, as livestock food and as industry raw materials. The research aims to find out the marketing efficiency of sweet corn in WKO village, Centre of Tobelo district, North Halmahera Regency. This research was conducted in June 2012 at Wiwo farmers Group in WKO village, Centre of Tobelo district, North Halmahera Regency as a centre of sweet corn cultivation. Population sample at Wiwo farmer group in WKO village is 25 farmers, which is taken all from the population because have the potential to be a respondent. Data analysis was done by using descriptive qualitative method. The level of marketing efficiency approach and price efficiency approach are used to analyze marketing efficiency. The result of the research shows that the marketing efficiency of sweet corn received by farmers and traders in WKO village based on the result of farmers share analysis is 83.33% and more than 50%. Thus, the marketing channel of sweet corn is efficient.
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