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Judul: Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen Dalam Pembelian Produk Olahan Sagu (Studi Kasus Pada Pasar Tradisional di Kota Ambon)
Penulis: Gloria Matital & Weldelmina B. Parera  || email:
Jurnal: Agrilan Vol. 1 no. 3 - hal. 68-80 Tahun 2013  [ Pertanian ]
Keywords:  Consumer behavior, product sago
Abstract: One of the important things in the market process is to study the consumers behavior in purchasing a product. This study was conducted to determine the effect of age, education, income, and price on consumers behavior. Samples taken were incidental sampling, as many as 70 people. The results showed that the variables of age, income, education, and price simultaneously have a real influence on consumer behavior with a coefficient of determination (Adjusted R Square) of 58,4 %. This is confirmed by the results of the ANOVA test showed the value of Fcount = 25.2 > Ftable = 2,53. Based on the results obtained by multiple on consumer behavior, but age has a dominant influence on consumer behavior which amounted to 48,9%.
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