Informasi Detil Paper |
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| Judul: | Service Dominant Logic Dan E-Commerce Dalam Pemasaran |
| Penulis: | Jupiter Dakael || email: cita.ekonomika@mail.unpatti.ac.id |
| Jurnal: | Cita Ekonomika Vol. 5 no. 1 - hal. 60-71 Tahun 2011 [ Ekonomi dan Bisnis ] |
| Keywords: | Service Dominant Logic, e-Commerce |
| Abstract: | Service Dominant Logic concept introduced by Vargo and Lusch (2004) describe efforts to expand the picture ('dominant') paradigm of marketing to become the leading studies that will be the exchange of physical goods with a view seller's perspective. Picture of Vargo and Lusch (Vargo 2007; Vargo and Lusch 2008a: Vargo and Lusch 2006) carried a pre-theory of them to see the market and marketing. A positive picture (against normative) construction of a theoretical framework. However Vargo and Lusch Service Dominant Logic expects to be able to be a common basis and possible normative framework for marketing. Service Dominant Logic proposed that the service or services as an application of competence (knowledge and skills) through deeds specialized, actions, processes and performance for the benefit for the company and customers. In this case, e- Commerce is an essential requirement in the global business world and as a support in market development, improve efficiency, can reduce costs and provide broader akstes. e- Commerce was developed for a wider scale and integrated with multiple computer system with either all lines, and departmental, organizational and global systems. Because of its direct integration with two or more entities, the development of e-Commerce should be really concerned with security primarily in terms of security in transactions. |
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