Informasi Detil Paper |
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| Judul: | Effectiveness of Communication in the Rural Agribusiness Development Program in West Halmahera |
| Penulis: | Peinina Ireine Nindatu, Sarwititi S. Agung & Maksum || email: info@mail.unpatti.ac.id |
| Jurnal: | Prosiding PERMAMA 2012 Vol. 1 no. 1 - hal. 131-146 Tahun 2012 [ Prosiding ] |
| Keywords: | Characteristics of Gapoktan members, perceptions, communication behaviours, effectiveness of communication |
| Abstract: | Rural Agribusiness Development Program (PUAP) is a program of Ministry Agriculture of Republic Indonesian (RI) toward poor farmers in the village. The objectives of this research were; (1) to analyze the level of PUAP program communication effectiveness, (2) to analyze relationship between the characteristics of Gapoktan members and perception about PUAP program, (3) to analyze relationship between Gapoktan members and communication effectiveness on PUAP program, (4) to analyze relationship between the perception of Gapoktan members and communication affectivity on PUAP program and (5) to analyze relationship between communication of Gapoktan members' behavior and communication effectiveness on PUAP program. This research was designed as correlation descriptive. Seventy-one farmers were taken as sample through proportional cluster random sampling from Gapoktan members who received PUAP donation support in 2009, in two sub- districts in the West Halmahera. Data were analyzed using rank Spearman correlation. Result of the research showed that (1) the communication of PUAP Program in West Halmahera district has been done effectively, it is shown by the knowledge and actions of the Gapoktan members which are relatively moderate, especially about making the work plan, utilization and refund PUAP program, whereas group member attitudes toward the implementation of PUAP is relatively high, (2) characteristics of Gapoktan members are significantly correlated with their perceptions on PUAP Program, (3) characteristics of Gapoktan members are not significantly correlated with the effectiveness of communication in PUAP Program, (4) perceptions of Gapoktan members toward PUAP Program are significantly correlated with the effectiveness of communication in PUAP Program, and (5) Gapoktan member communication behaviors significantly correlated with the effectiveness of communication in PUAP Program. |
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